Working well with AI starts with knowing your blind spots
AI sounds just as sure when it's guessing. Where you can't check its answers yourself, set rules in advance and ask one question: verified, or assumed?
Does your website need a redesign, or a clearer message?
A new look won't fix a message visitors don't understand. Three checks you can run this week to tell whether your site needs a redesign or a clearer message.
Your AI is only as good as what you tell it about your brand
AI writing sounds generic when it's told nothing specific. What to write down about your brand so it sounds like you, and the one rule to keep absolute.