Strategy driven branding

A sailing boat at sunset with the Bedrock monogram

A cohesive voice for your business

Your brand is the story people hear about your business, and it decides whether they get in touch. I turn your service into that story: one your prospects connect with before they’ve spoken to you, and your clients recognise every time they hear from you. It runs through everything they see - the logo, the colours, the words on your website, the proposal you send.

True to you
It starts with you: what you do, how you work, and what has stayed true since you started. Your clients believe the story because it’s yours.
Targeted
Before anything is designed, I find out who you want to win: what they care about when they choose, what makes them hesitate and who else they’re looking at. Every colour, word and picture is then chosen for them.
Set you apart
The one reason to choose you over the others, said simply enough that a client could pass it on to a colleague, and shown everywhere they meet you.

What you get

Logo suite
Your logo in every form it needs: full and short, light and dark, sized for a website, a sign, a document and a profile picture. Each version comes as a file ready to use on screen and in print.
Brand guidelines
One document that holds every decision: how the logo sits, which colours go together, how the words sound, what the pictures show. It opens with what your business stands for, so each rule has a reason behind it. Your team, your printer and your next designer all work from the same page.
Colour and type
A palette and typefaces that work on screen and in print, with the print colour references your printer needs and the rules for combining them.
Tone of voice
How you sound, written down: the words you use, the ones you don’t, and how formal you are. Whoever writes your next proposal or post has it to hand.
Photography direction
What your pictures should show and how they should feel: the subjects, the light, the framing, and which stock images fit and which give the brand away. With it you can brief a photographer, or pick a stock photo yourself, and land on brand.
Business cards and print
Business cards, letterheads, proposals, reports and the other documents you send, designed on the brand. I make them as print-ready files for your printer, or as templates your team fills in, so every one you send looks the same.

Amelie was the only person we worked with who immediately understood and felt our brand. She not only created our web design but also built our brand foundations. I wholeheartedly recommend Amelie to anyone!

Nicola RüegseggerFounder, Nurse

Amelie is the designer you want for your website project. She works accurately, on time and has an eye for detail. I highly recommend Amelie for any website / design project.

Marco RohnerRohner Media

Amelie is fast and meticulous when it comes to working with Webflow. She is an integral part of our team!

Philip Schenk02100 Digital

Working with Amelie is a total pleasure. Her designs are outstanding and she always delivers them before expected.

Tim RoundVialma

Amelie has a unique ability to understand our needs and translate that into something that is not only visually appealing but also effective for our users. It’s a rare combination!

Julie LittlechildFounder of Absolute Engagement

Amelie is unique in that she’s both creative and thoroughly methodical, which means your project will be delivered with both flair and accuracy. You’re lucky to have found her!