The Ultimate Paleo Guide is the place online to go to for any kind of information about the Paleo diet. You can turn to their blog for product reviews, recipes, hacks and more. They do all that research you would otherwise have to do yourself to follow the diet.
Their offer had outgrown the old website. As the Ultimate Paleo Guide is closely linked to Ultimate Meal Plans, both websites needed to be visually connected. The new site needed to make space for everything that comes with their offer: blog, recipes, meal plan, starter guide, two apps and more.
To link the Ultimate Paleo Guide to the Ultimate Meal Plans website, I used a similar layout, font and colour scheme, swapping the accent colour for a warmer orange. Blog, food guides, product reviews and diet guides are all integrated within that layout. They can all be updated hassle free with a custom content management system.