Sophisticated branding and website that appeals to high networth individuals

Bedrock Private Wealth advises high-net-worth individuals in the UK, many of them with an international background. I built the brand around that client: understated luxury, polished enough for private wealth and still easy to approach.

I designed the logo, a serif wordmark with a BR monogram, and chose golds, warm stone and deep browns, with generous space around everything so nothing feels crowded or sold. The photography shows the life the planning is for: a family outdoors, a boat at sunset.

Bedrock has a complete brand: the wordmark and monogram, the palette, the type and the photography, all in the same assured, unhurried register.

I designed and built the website on it. The home page opens on "Financial freedom on your terms" over the City of London, the advisers are introduced by name, and verified clients speak for the firm. Fees and privacy have their own section, and the first button on the home page books a free consultation.