A warm, human brand for a US network provider.

Capcon Networks provides internet infrastructure across the United States, with a particular focus on remote communities that are hard to reach.

Connectivity means two things for Capcon: the network that keeps a business online, and the connection between people and communities, however far apart they are. I built the brand around the second. The photography shows people and the places they connect from, never server racks, and the voice talks to clients as people: clear and direct.

The website sorts a broad offer into six solutions, each with its own page, and a "What do you need?" picker on the home page sends a visitor to the right one. An interactive map shows the network. Capcon's team updates the blog, case studies and press themselves, and the new contact form records every enquiry, where the old one had been quietly losing them.

Brand guidelines and branded documents keep it all consistent, and I still work with the team, including on their client communications.