Offgrid - Amelie Morweiser

Services: Web designBranding
Year: Since 2021
Client: Offgrid

A cabin bedroom in warm light, beside close-ups of a dog on the bed, red berries and a book

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Approach

Offgrid offers stays in tiny houses and cabins in nature. The stay is the setting; what guests come for is a reset for mind, soul and body. The cabins are designed with real love for detail, down to the meditation cards that invite guests to take their time on purpose.

Offgrid already had a voice of its own: warm, personal and inviting. I built the brand around it, so the look says what the words say.

The Offgrid home page on a laptop: 'A quiet reset for a loud life'

A woman on the deck of a dark wooden cabin in an orchard

The cabins page, 'Everything for your recovery', on a phone held in someone's lap

The 'Calm space outside your cabin' section on a phone, held on a sofa

Outcome

The brand is set in creams and a sunny yellow against deep forest greens, with warm photography of the cabins and the small things inside them. I designed the website on it, so every page looks the way the words read: unhurried and welcoming.

I have worked with Offgrid since 2021 and still do. I look after the brand and the website as both grow, so each new page fits the ones before it.